Nau Lets You Test Apparel Before You Pay Full Price
We’re huge fans of Nau, the apparel company who dared to break the mold by creating high-performance apparel from recycled materials, which boast all the expected backcountry and travel-friendly tech features without the hardcore, logo-centric look that often plagues other outdoor gear companies. They’ve already successfully initiated a donation program (wherein 2 percent of all purchases go to one of five social/environmental organizations), and recently they’ve stumbled on another innovation.
Dubbed the Changing Room, the customer can choose from a selection of Nau’session line, pay only half price, and receive the product to try on and test over a 30-day period. Fall in love with what you’ve bought, and you pay the remainder of the price. Decide you can live without it? Send it back and receive a refund on the first payment. They even offer free UPS shipping—the two ways.
It’s one of the more innovative approaches we’ve seen in getting people in touch with some of the most excellent products on the market, so give it a go. Our picks from what’s currently in the Changing Room? For men, the three-layer Assylum Jacket ($450 regular price), perfect for any and all winter sports and après action. For the ladies? The water- and wind-resistant Shroud of Purin Hoody ($290 according to rule value), a great all-poly soft shell with hardcore performance and the right measure of aesthetic savvy.