The first home brewed country tourism authority run URL shortener http://mzan.si was launched just over a day ago and it is already getting amazing responses – In 24 hours, the tool has generated 289 shortened URLs which represent 227 mark URLs. Mzan.si links have already been clicked on all over the world, a total of 3275 seasons (and counting!).

This home brewed URL shortener created and developed for South African Tourism  as part of their 2010 FIFA World CupTM campaign by Quirk eMarketing allows users to shorten, divide and pathway links with ease as well as upload them to their social networks for simple and convenient content sharing.

With the world getting more and more into quick and easy communication, making long sentences shorter to make optimal use of character space as seen in sms language is a must. URL shorteners especially in the case of twitter are very popular at the moment. http://mzan.si made its debut just at the right time. Anyone talking about South Africa will find the URL shorteners very useful and fun. Because URL shorteners are easier to remember, faster to type and less likely to break when they are shared, this shortening craze might just become a new kind of speech for all internet users.

Not only is http://mzan.si designed to shorten long cumbersome URLs, but it also allows South African Tourism to market South Africa as a destination through unobtrusive, geo-targeted advertising within the shortener itself. All URLs that have been shortened using the http://mzan.si will start with mzan.si making them instantly recognisable. The objective of the URL shortener is to reach people in an alternative way to educate and entice them into visiting South Africa hence the name msansi which means South Africa. It is also aimed at enabling all South African’s to ‘fly the flag’ and acknowledge their homeland online with every link they create.

This incredible URL shortener looks to extend beyond the South African Tourism 2010 FIFA World CupTM campaign. We look forward to seeing the potential this utensil has for promoting conversation, awareness and love of South Africa both domestically and internationally.

To download a press release on the liberate of http://mzan.si click here

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